Discussion topics
relating to a brand's
raison d’être.

Winning in a zero sum game

It’s always a zero sum game…

The term “strategy" - coined from Ancient Greek to describe the planning of military operations for the purpose of victory – has been exhausted over the years. In the
classic era, generals would turn to Athena for guidance because she is the goddess
of war. Often overlooking Athena's powers of justice and wisdom, commanders sought
her in order to overwhelm their enemies because victory meant gaining access and
ultimately control over more human, material and technological resources. Thus the
victorious were enriched by the losses of the defeated - a zero sum game.

Over time, mastery of war games became intuitively related with success and thus
compelled modern-day business intelligentsia to adopt those concepts even though
their endeavours were predicated on different objectives.

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